The platform is rolling out a new feature that enables them to cut down on the quantity of AI-made content appearing in their timelines. This initiative comes as the platform announced that it now features more than 1 billion AI-generated clips.
Pilot Phase and Launch
This change is being tested over the following weeks before a global rollout. This development aligns with a rise in AI content, fueled by emerging content generation software.
AI Proliferation Online
Recent reports that nearly one in 10 of the fastest-growing channels on another major platform exclusively feature AI-generated videos. A significant portion of this material is considered low-quality AI content, a label for inferior, mass-produced content that is typically illogical or bizarre.
“We know from our community that many people like content created using AI tools, including AI artwork to educational videos, and we aim to offer the community the ability to see more or less of that, depending on their own choices,” commented a spokesperson.
AI on the Platform
TikTok shared that there are presently 1.3 billion videos on its app identified as artificially created. Collectively, in excess of 100 m media items are submitted to the service every day, making AI-generated material a limited part of its total content library.
How to Adjust Settings
Viewers will be able to reduce or increase the amount of AI-generated videos they view by accessing the “manage topic” setting in the app and choosing AI-made media. Other topics that can already be modified under the filter include current affairs, style, aesthetics, and movement.
Platform Guidelines
The platform’s rules oblige content makers to identify “realistic” artificially created content, and it forbids harmful deepfakes of public figures or emergencies. Any believable AI-generated clip that is not labeled can be deleted under its community policies.
Additionally, the service will from now on apply an AI-generated label to content produced via its own AI tools, or identified by an cross-platform project for identifying artificial media. This step is aimed to deter users from trying to circumvent the tagging system.
Responsible AI Funding
TikTok is additionally introducing a $2m awareness program for professionals and organizations to develop informative material about responsible artificial intelligence. This project will support charitable organizations focused on educating coding and technology.
Platform Protection
The video-sharing app has justified its content review process, during controversy over plans to cut jobs for numerous safety staff in Britain. It is planning to cut hundreds of positions in its trust and safety department in its British office, with worker representatives and internet security professionals raising concerns that staff are being displaced by AI moderation.
A company official explained that staff-based oversight would still have a role, but automated tools can safeguard staff by eliminating the most distressing content prior to it gets reviewed by people. The platform stated a 76% decrease in disturbing and violent content reviewed by content reviewers over the last 12 months due to intervention by its AI tools.
We believe it is crucial to balance people and machines to maintain a secure environment,” the executive stated. “We’ll have staff as integral to the approach, but we also think it’s highly necessary to minimize viewing of harmful content as rapidly, which is the area in which a significant AI assistance is proving valuable process content quickly.”
